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TRADE SHOW

Our retail projects included several trade show direct sales events and pop up concept stores in the Friedrichshafen area. After having analyzed the competitive environment thoroughly, we convinced Sport Kaufhaus Guldin to start a sales event in 2010 and appoint us to manage the venture. In 2011 we teamed again and took greater responsibilities. In 2012, Mr. Guldin retired and we saw this opportunity – iniciated, financed and operated a direct sales event. In 2013 we consulted one of our previous suppliers for a successful execution.

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TRAVELS

We were always dedicated to support children and teenagers to learn and practice wintersports. Since wintersport is part of our culture in southern Germany, we wanted to enable youth to learn Snowboarding and go Skiing affordably. We teamed up with public and private sponsored travel company boarderspoint.de and offered up to 15 jointly organized ski and snowboard travels with 14 busses (700 persons) to Austria and Switzerland.

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E-COMMERCE

In September 2009 our online store for outdoor sporting goods and fashion with a consumer centric approach launched. The online channel served for the distribution of high quality equipment. We focused on authentic brands with high growth potential. Selectedshop.de was one of the first European retailers to stock Union Bingings Co. and the first store to offer IS Eyewear.

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Our team always enjoyed providing you with the best equipment

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THE THREE COMPONENTS WHICH BUILT OUR CORE BUSINESS MODEL ‘RETAIL, TRAVEL & E-COMMERCE’ DID UNITE ONE AMBITION – THE AIM TO GENERATE VALUE. NOT ONLY TO SUPPLY GREAT GOODS AND SERVICES, BUT TO MAKE AN ACTUAL IMPACT.

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THE MAIN IDEA BEHIND OUR TRADE SHOW RETAIL PROJECT WAS TO MINIMIZE WASTE AND GENERATE VALUE BY USING INDUSTRIAL BY-PRODUCTS WHICH WOULD HAVE BEEN DISPOSED OTHERWISE. OUR MAIN REVENUE SHARE WAS GENERATED BY SELLING SAMPLE COLLECTIONS.* VISUALLY, WE EXPRESSED OUR SUSTAINABLE APPROACH WITH INSTALLATIONS AND AN INNOVATIVE RETAIL DESIGN. THE APPROACH WAS TO RECYCLE WASTE FROM FORMER TRADE SHOWS AND MIX NATURAL OBJECTS WITH INDUSTRIAL DESIGN. ONE OF OUR TRADE SHOW RETAIL DESIGNS WAS MORE THAN 90% RECYCLED. WE USED WOODEN SHIPPING BOXES AND OTHER DECOMMISSIONED TRANSPORT EQUIPMENT. WITH A TEAM OF 6 STUDENTS WE DESIGNED A CREATIVE, TEMPORARY RETAIL SPACE. AFTER THE SUCCESSFUL TRADE SHOW WE RESOLD THE CREATED OBJECTS ON- AND OFFLINE.

THE SNOWBOARD AND SKI TRAVELS WERE TARGETED TO STUDENTS. SUPPORTED BY OUR PARTNERS, WE WERE ABLE TO MAKE WINTERSPORT DAY TRIPS AFFORDABLE TO AS MANY STUDENTS AS POSSIBLE. WE PROMOTED AN ACTIVE LIFESTYLE, BUILT A COMMUNITY AND REDUCED CO2 EMISSIONS BY ACCUMULATING PASSENGERS INSTEAD OF THEM USING INDIVIDUAL TRANSPORTATION.

THE ONLINESTORE ENABLED AMATEUR ATHLETES TO AQUIRE RARE, HIGH QUALITY EQUIPMENT. WE ESPECIALLY CHOSE AND THEREBY SUPPORTED YOUNG ENTREPRENEURS AS OUR SUPPLIERS AND THEY IN TURN SUPPORTED US.

*FOR THOSE OF YOU NOT TOO FAMILIAR WITH THE TEXTILE INDUSTRY: SAMPLE COLLECTIONS ARE PROTOTYPES WHICH ARE FABRICATED TO GIVE RETAILERS AN IMPRESSION OF HOW THE FINISHED PRODUCT WILL RETAIL SO THEY CAN PLACE THAIR PREORDERS ON INDUSTRY TRADESHOWS LIKE ISPO OR BREAD AND BUTTER.

We are proud to have operated this business and still enjoy the positive responses. Thanks to everybody who supported this venture: customers, suppliers, partners including atelier522, Messe Friedrichshafen, Playboard MagazinFactory Media (MPORA), Knoblauch, Guldin, Boarderspoint, Beatnuts special thank’s to all Associates, thank’s Larissa, Lara, Christoph, Sarah, Anabel, Thomas M, Thomas V, Thilo, Chrissi, Andi, Johannes, Ebony, Sandro,  Flo, Arne und natürlich danke Janos. Muchas Gracias Andre to be a great technology consultant in the start-up phase and through out the whole venture Thank’s to my parents for helping out as truck driver, financial supporter, provider of team supplies, providing your whole property to store products, during rush hours before tradeshows, when our 160qm storage downtown exploded. Thank you all!

As technology evolves we might soon be able to operate digital sales events again with achievable time exposure.